Never one to shoot from the hip coupled with being naturally inquisitive, Chris asks the necessary and deep questions to uncover insights that drive business.
Chris, steeped in experience with over thirty years of primary research leadership, heads a team of researchers driven to understand human behavior. It is that drive and intrigue to understand real behavior that the best knowledge can be used to establish a competitive advantage.
Chris Wise has hosted 28 Episodes.
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Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise
April 9th, 2020 | Season 1 | 22 mins 1 sec
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic.
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Episode 7: Staying Relevant with John Davis of Churchill Downs
March 16th, 2020 | Season 1 | 30 mins 26 secs
As Senior Director of Sales for Churchill Downs, John Davis shares the importance of the connection with the fans when and where they are.
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Episode 8: Driving Community Connections: Josh Young of the Miami Dolphins
March 16th, 2020 | Season 1 | 27 mins 2 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
As Vice President of Ticket Sales for the Miami Dolphins, Josh Young shares how important maintaining a strong sense of connection to the community makes all the difference.
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Episode 6: Accessibility and Sustainability with Aileen McManamon
March 16th, 2020 | Season 1 | 21 mins 50 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
As Founder & Managing partner of 5T Sports Group, Aileen McManamon reinforces the discipline of sustainability and relevance by professional teams to the common person.
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Episode 11: Chris Wright of Minnesota United
February 25th, 2020 | Season 1 | 21 mins 17 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
As Chief Executive Officer for Minnesota United, Chris shares the importance of the connection with the community and how they engage and embrace those who live in the neighborhoods around the stadium.
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Episode 14: Dannon Hulskotter of the Minnesota Vikings
February 25th, 2020 | Season 1 | 21 mins 20 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
Vice President, Marketing & Fan Engagement for the Minnesota Vikings Dannon stresses the importance of listening to your fans so you can really engage on a personal level.
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Episode 13: Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders
February 25th, 2020 | Season 1 | 35 mins 6 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
Jim Kahler, Executive Director of the Center of Sports Administration at Ohio University and Sean O’Hara, Director of Corporate Sponsorships talk about preparedness and solid relationships in the professional sport community.
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Episode 12: Bill Guertin Chief Learning Officer for ISBI 360
February 25th, 2020 | Season 1 | 19 mins 27 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
As Chief Learning Officer for ISBI 360 Bill shares the need for and the ways to train a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.
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Episode 5: Steve LaCroix of The Minnesota Vikings
February 19th, 2020 | Season 1 | 29 mins 5 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
As Executive Vice President & Chief Marketing Officer of the Minnesota Vikings, Steve shares the importance of the connection with the fans and maintaining a trusted, solid relationship.
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Episode 3: Lisa Woodward of Anheuser-Busch
February 19th, 2020 | Season 1 | 23 mins 48 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
Lisa shares so much, especially how, even as a large company they are structured to pivot as the market shifts. Additionally, from a personal perspective, her commitment to nurture and develop new talent and the role the National Sports Forum has played.
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Episode 4: Dennis Carroll of FC Cincinnati
February 19th, 2020 | Season 1 | 25 mins 59 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
Dennis shares the true sense of community that exists with the team, the people of Greater Cincinnati and team ownership. FC Cincinnati has quickly become part of the fabric of Cincinnati pride.
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Episode 2: Dave Muye of Feld Entertainment
February 19th, 2020 | Season 1 | 16 mins 44 secs
business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing
Dave unpacks how Feld Entertainment uses fan data to continually provide the show that the spectator really wants, and what keeps them coming back.