“We create value by putting together deals that matter…quality at every level is of the utmost importance.”
On this episode of Fired Up, Dave Muye, Vice President of Global Partnerships for Feld Entertainment, talks about the importance of their decentralized approach to local activation by understanding each market with boots on the ground in those markets.
Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships. He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams. These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross.
***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com
Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com