Lisa Woodward of Anheuser-Busch
February 19th, 2020
23 mins 48 secs
About this Episode
“…when a door is open for you it is your responsibility to bring two more with you.”
On this episode of Fired Up, Lisa Woodward, Manager of Sports Sponsorship provides a view of the importance of sports sponsorship and the sports fan in the success of the broad portfolio of brands that are part of the Anheuser-Busch family. Additionally, she shares her commitment to helping young people of all backgrounds enter and grow in the sports industry.
Woodward joined Anheuser-Busch in November 2015 as their manager of sports sponsorship. In this role she is responsible for negotiating team sponsorships for the company’s vast portfolio of beer brands.
Prior to joining Anheuser-Busch, Lisa spent eight years with the St. Louis Rams, most recently as their director of marketing and advertising where she was responsible for managing and overseeing the execution of Rams advertising, including the development of creative and the placement of ads throughout the St. Louis region.
Previously, she served as the senior manager of marketing and advertising from 2013-2014, after carrying the title of marketing manager for three years. Woodward was hired in 2008 as a sponsorship services coordinator and originally started her career with the Rams as a business development intern prior to the 2007 season.
***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com
Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com