Episode 5

Steve LaCroix of The Minnesota Vikings


February 19th, 2020

29 mins 5 secs

Season 1

Your Hosts

About this Episode

“The fan experience is first and foremost in everything we do. Whether it is game presentation, how we welcome people to how we assist people during the game – IT’S ALL ABOUT THE FAN EXPERIENCE.”

On this episode of Fired Up, Steve LaCroix, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings provides great insights on how the Vikings focus on the fan’s emotional connectivity with the game and the team.

LaCroix's sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a ground-breaking sports and entertainment venue that the team and fans both embraced. U.S. Bank Stadium was a finalist for Sports Business Journal's coveted "Sports Facility of the Year" award and World Architecture News' "Sport in Architecture" award along with Stadium Business Awards nominations for "Venue of the Year" and took home "Venue Project of the Year" at the awards program in Dublin, Ireland.

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