What Fans are Looking For in Uncertain Times / a conversation with Chris Wise
April 9th, 2020
22 mins 1 sec
About this Episode
In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. You'll be surprised by what we've uncovered so far - fans are HUNGRY for sports, and are ready for return to action (when...and however that happens)!
The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.
Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.
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Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com