Episode 24: Bob Corscadden with El Toro

February 4th, 2022  |  Season 1  |  22 mins 29 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob is currently Vice President of Sales & Marketing for El Toro.
Bob shares his journey in marketing in search of the holy grail of truly targeted communications.
Now, through the digital revolution and evolution, he is in the unique position of providing
marketers with an honest-to-goodness, one-of-a-kind tool to pinpoint prime prospects using
advertising technology.

Episode 23: Voices of the Super Fans

April 14th, 2021  |  Season 1  |  45 mins 47 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob, Dave and Don…three died-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state of fandom as we slowly move toward greater fan engagement after more than a year of physical and emotional disruption.

Episode 22: Making NHL Soar in Florida, with Matt Hill

January 12th, 2021  |  Season 1  |  30 mins 35 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, matt hill, nhl, sports education, sports marketing, tampa bay lightning

Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group. Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets to nearly sellout crowds (pre pandemic), the approach to premium seating and other offerings.

Episode 21: Kerry Vick with the Indianapolis Indians

December 30th, 2020  |  Season 1  |  25 mins 52 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Kerry is currently Director of Tickets - Premium Services & Events with the Indianapolis Indians.

Kerry shares the importance of understanding that they are in the entertainment business and he is responsible for making sure the entertainment is delivered at the highest level to keep the community engaged and coming back for more.

“We entertain. And at a minor league baseball level it’s more about the amenities and activities that happen during the game than the players or team specifically because the team makeup is fluid. We must know our customer. ” -Kerry Vick

Episode 20: Charlie Slonaker, with the Philadelphia Union

December 10th, 2020  |  Season 1  |  28 mins 35 secs

business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

Chris Wise talks about bringing in new fans, accessibility, and discusses new research with Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union

Episode 19: Ian Thomas of Front Office Sports

September 30th, 2020  |  Season 1  |  49 mins 5 secs

business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

Ian is the editor of Front Office Sports, a digital publication that sits at the intersection of sports and business. Ian makes sure he and his reporters stay in lockstep with the business of sports to share meaningful information with those who really care about the health and vibrancy of the business.

Episode 15: When Are Fans Coming Back?

May 12th, 2020  |  Season 1  |  17 mins 9 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

On this episode of Fired UP! Chris Wise, General Manager of Designsensory Intelligence & Ignite Fan Insights, reviews the latest extrapolations and musings of fan data to deduce answers to the many, many, many questions plaguing sports marketers right now--with the primary questions being: when are the fans coming back?

Episode 10: Understanding the Fan Mindset in the Time of Covid-19

April 24th, 2020  |  Season 1  |  17 mins 24 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

What are fans thinking during the time of COVID? How are they feeling? Will they come back to live sports sooner or later?
Find out today on FIRED UP!

Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise

April 9th, 2020  |  Season 1  |  22 mins 1 sec

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic.

Episode 7: Staying Relevant with John Davis of Churchill Downs

March 16th, 2020  |  Season 1  |  30 mins 26 secs

As Senior Director of Sales for Churchill Downs, John Davis shares the importance of the connection with the fans when and where they are.

Episode 6: Accessibility and Sustainability with Aileen McManamon

March 16th, 2020  |  Season 1  |  21 mins 50 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

As Founder & Managing partner of 5T Sports Group, Aileen McManamon reinforces the discipline of sustainability and relevance by professional teams to the common person.

Episode 8: Driving Community Connections: Josh Young of the Miami Dolphins

March 16th, 2020  |  Season 1  |  27 mins 2 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

As Vice President of Ticket Sales for the Miami Dolphins, Josh Young shares how important maintaining a strong sense of connection to the community makes all the difference.

Episode 14: Dannon Hulskotter of the Minnesota Vikings

February 25th, 2020  |  Season 1  |  21 mins 20 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Vice President, Marketing & Fan Engagement for the Minnesota Vikings Dannon stresses the importance of listening to your fans so you can really engage on a personal level.

Episode 13: Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders

February 25th, 2020  |  Season 1  |  35 mins 6 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Jim Kahler, Executive Director of the Center of Sports Administration at Ohio University and Sean O’Hara, Director of Corporate Sponsorships talk about preparedness and solid relationships in the professional sport community.

Episode 11: Chris Wright of Minnesota United

February 25th, 2020  |  Season 1  |  21 mins 17 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

As Chief Executive Officer for Minnesota United, Chris shares the importance of the connection with the community and how they engage and embrace those who live in the neighborhoods around the stadium.

Episode 12: Bill Guertin Chief Learning Officer for ISBI 360

February 25th, 2020  |  Season 1  |  19 mins 27 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

As Chief Learning Officer for ISBI 360 Bill shares the need for and the ways to train a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.