Episode 10

Understanding the Fan Mindset in the Time of Covid-19


April 24th, 2020

17 mins 24 secs

Season 1

Your Hosts

About this Episode

Dust off your thinking caps, Sports Fans, it's time to analize and decode some hard data!

On this episode of Fired UP! Chris Wise (General Manager of Designsensory Intelligence & Ignite Fan Insights) utilizes data to decode the brain of a fan.

Can we really understand the mindset of fan? What does it take to keep them engaged? And perhaps the biggest question of all... what does it look like when all the fans return?

Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com