Episode 24: Bob Corscadden with El Toro

February 4th, 2022  |  Season 1  |  22 mins 29 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob is currently Vice President of Sales & Marketing for El Toro.
Bob shares his journey in marketing in search of the holy grail of truly targeted communications.
Now, through the digital revolution and evolution, he is in the unique position of providing
marketers with an honest-to-goodness, one-of-a-kind tool to pinpoint prime prospects using
advertising technology.

Episode 23: Voices of the Super Fans

April 14th, 2021  |  Season 1  |  45 mins 47 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob, Dave and Don…three died-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state of fandom as we slowly move toward greater fan engagement after more than a year of physical and emotional disruption.

Episode 22: Making NHL Soar in Florida, with Matt Hill

January 12th, 2021  |  Season 1  |  30 mins 35 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, matt hill, nhl, sports education, sports marketing, tampa bay lightning

Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group. Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets to nearly sellout crowds (pre pandemic), the approach to premium seating and other offerings.

Episode 21: Kerry Vick with the Indianapolis Indians

December 30th, 2020  |  Season 1  |  25 mins 52 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Kerry is currently Director of Tickets - Premium Services & Events with the Indianapolis Indians.

Kerry shares the importance of understanding that they are in the entertainment business and he is responsible for making sure the entertainment is delivered at the highest level to keep the community engaged and coming back for more.

“We entertain. And at a minor league baseball level it’s more about the amenities and activities that happen during the game than the players or team specifically because the team makeup is fluid. We must know our customer. ” -Kerry Vick

Episode 20: Charlie Slonaker, with the Philadelphia Union

December 10th, 2020  |  Season 1  |  28 mins 35 secs

business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

Chris Wise talks about bringing in new fans, accessibility, and discusses new research with Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union

Episode 19: Ian Thomas of Front Office Sports

September 30th, 2020  |  Season 1  |  49 mins 5 secs

business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

Ian is the editor of Front Office Sports, a digital publication that sits at the intersection of sports and business. Ian makes sure he and his reporters stay in lockstep with the business of sports to share meaningful information with those who really care about the health and vibrancy of the business.

Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)

August 4th, 2020  |  33 mins 33 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Drew Bedard, Vice President of Marketing for Bristol Motor Speedway & Dragway and Kentucky Speedway, shares the evolution of NASCAR and the keen decision making happening at NASCAR and Speedway Motorsports. We hear of the great challenge it was to hold the first professional sporting event with fans in the stands since the suspension of live events in March.

Episode 17: Decision-Making With No Playbook

July 15th, 2020  |  38 mins 5 secs

business intelligence, designsensory, fan research, fc cincinnati, ignite fan insights, intelligence, minnesota vikings, sports education, sports marketing

Hear how decision-making is executed when there is no playbook to reference. Front office pros take us through the process and how they maintain agility while navigating through moment-by-moment tremors.

Episode 16: Lifting Fog

June 4th, 2020  |  21 mins 7 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting.

Episode 15: When Are Fans Coming Back?

May 12th, 2020  |  Season 1  |  17 mins 9 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

On this episode of Fired UP! Chris Wise, General Manager of Designsensory Intelligence & Ignite Fan Insights, reviews the latest extrapolations and musings of fan data to deduce answers to the many, many, many questions plaguing sports marketers right now--with the primary questions being: when are the fans coming back?