About the show

Engaging, thoughtful, and in-depth conversations with industry leaders inspiring you to take action and connect with your customers.

Ignite is brought to you by Designsensory Intelligence. Gain access to insights born out of thousands of consumer touch points. A regular, timely flow of information about their behavior and how it is evolving coupled with monthly podcasts featuring research and behavioral business executives will feed you. Your subscription Includes: Exclusive E-publications (4x per year), Monthly Podcasts, Exclusive Blogs, and Timely Webinars.

Learn more at ignitefansights.com.

Ignite is an exclusive offering from Designsensory Intelligence.

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Episodes

  • Episode 27: Amanda Verhoff of ALSD

    August 23rd, 2022  |  Season 2  |  28 mins 17 secs
    behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

    Listen to Amanda Verhoff, the President and Executive Director of ALSD, as she examines how the path to a more inclusive future starts by asking questions and becoming informed.

  • Episode 26: Uma Srivastava of KultureCity

    July 4th, 2022  |  Season 2  |  22 mins 31 secs
    behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

    Join us to hear Uma Srivastava, Executive Director of KultureCity, uncover the great successes and opportunities she experiences every day and what you can do to be inclusivity aware.

  • Episode 25: Dave Nugent of American Spirit Corporation

    June 13th, 2022  |  Season 2  |  33 mins 14 secs
    behavior, branding, business, communication, communications, consumer, creativity, data, entrepreneur, ignite, intelligence, marketing, research, sports

    Join us for a talk with Dave Nugent, Vice President of Data Solutions with Aspire-North as we dive deep into the need for understanding customers and uncover truths about how to properly build marketing communications that are the best for the sender and the recipient.

  • Episode 24: Bob Corscadden with El Toro

    February 4th, 2022  |  Season 1  |  22 mins 29 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Bob is currently Vice President of Sales & Marketing for El Toro.
    Bob shares his journey in marketing in search of the holy grail of truly targeted communications.
    Now, through the digital revolution and evolution, he is in the unique position of providing
    marketers with an honest-to-goodness, one-of-a-kind tool to pinpoint prime prospects using
    advertising technology.

  • Episode 23: Voices of the Super Fans

    April 14th, 2021  |  Season 1  |  45 mins 47 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Bob, Dave and Don…three died-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state of fandom as we slowly move toward greater fan engagement after more than a year of physical and emotional disruption.

  • Episode 22: Making NHL Soar in Florida, with Matt Hill

    January 12th, 2021  |  Season 1  |  30 mins 35 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, matt hill, nhl, sports education, sports marketing, tampa bay lightning

    Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group. Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets to nearly sellout crowds (pre pandemic), the approach to premium seating and other offerings.

  • Episode 21: Kerry Vick with the Indianapolis Indians

    December 30th, 2020  |  Season 1  |  25 mins 52 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Kerry is currently Director of Tickets - Premium Services & Events with the Indianapolis Indians.

    Kerry shares the importance of understanding that they are in the entertainment business and he is responsible for making sure the entertainment is delivered at the highest level to keep the community engaged and coming back for more.

    “We entertain. And at a minor league baseball level it’s more about the amenities and activities that happen during the game than the players or team specifically because the team makeup is fluid. We must know our customer. ” -Kerry Vick

  • Episode 20: Charlie Slonaker, with the Philadelphia Union

    December 10th, 2020  |  Season 1  |  28 mins 35 secs
    business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

    Chris Wise talks about bringing in new fans, accessibility, and discusses new research with Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union

  • Episode 19: Ian Thomas of Front Office Sports

    September 30th, 2020  |  Season 1  |  49 mins 5 secs
    business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

    Ian is the editor of Front Office Sports, a digital publication that sits at the intersection of sports and business. Ian makes sure he and his reporters stay in lockstep with the business of sports to share meaningful information with those who really care about the health and vibrancy of the business.

  • Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)

    August 4th, 2020  |  33 mins 33 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Drew Bedard, Vice President of Marketing for Bristol Motor Speedway & Dragway and Kentucky Speedway, shares the evolution of NASCAR and the keen decision making happening at NASCAR and Speedway Motorsports. We hear of the great challenge it was to hold the first professional sporting event with fans in the stands since the suspension of live events in March.

  • Episode 17: Decision-Making With No Playbook

    July 15th, 2020  |  38 mins 5 secs
    business intelligence, designsensory, fan research, fc cincinnati, ignite fan insights, intelligence, minnesota vikings, sports education, sports marketing

    Hear how decision-making is executed when there is no playbook to reference. Front office pros take us through the process and how they maintain agility while navigating through moment-by-moment tremors.

  • Episode 16: Lifting Fog

    June 4th, 2020  |  21 mins 7 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting.

  • Episode 15: When Are Fans Coming Back?

    May 12th, 2020  |  Season 1  |  17 mins 9 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    On this episode of Fired UP! Chris Wise, General Manager of Designsensory Intelligence & Ignite Fan Insights, reviews the latest extrapolations and musings of fan data to deduce answers to the many, many, many questions plaguing sports marketers right now--with the primary questions being: when are the fans coming back?

  • Episode 10: Understanding the Fan Mindset in the Time of Covid-19

    April 24th, 2020  |  Season 1  |  17 mins 24 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    What are fans thinking during the time of COVID? How are they feeling? Will they come back to live sports sooner or later?
    Find out today on FIRED UP!

  • Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise

    April 9th, 2020  |  Season 1  |  22 mins 1 sec
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic.

  • Episode 7: Staying Relevant with John Davis of Churchill Downs

    March 16th, 2020  |  Season 1  |  30 mins 26 secs

    As Senior Director of Sales for Churchill Downs, John Davis shares the importance of the connection with the fans when and where they are.