Episode 29: Jami Pulley of Veridata

November 8th, 2022  |  Season 2  |  25 mins

behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

CEO and Co-Founder of global data collection company, Veridata Insights, Jami Pulley has attained over 25 years of experience in the market research industry. Listen as she and Chris Wise discuss how important both curiosity and creativity are in the data collection process.

Episode 28: Tracy Stuckrath of founder of thrive! meeting and events

October 4th, 2022  |  Season 2  |  27 mins 17 secs

behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

Listen to Tracy Stuckrath, the founder of thrive! meeting and events and the Eating in a Meeting podcast, as she explains how to create safe, sustainable, and inclusive food and beverage events that deliver experiences where everyone feels valued.

Episode 27: Amanda Verhoff of ALSD

August 23rd, 2022  |  Season 2  |  28 mins 17 secs

behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

Listen to Amanda Verhoff, the President and Executive Director of ALSD, as she examines how the path to a more inclusive future starts by asking questions and becoming informed.

Episode 26: Uma Srivastava of KultureCity

July 4th, 2022  |  Season 2  |  22 mins 31 secs

behavior, branding, business, communication, communications, consumer, creativity, data, enlightened, enlightenment, entrepreneur, ignite, inclusivity, intelligence, marketing, research, sports

Join us to hear Uma Srivastava, Executive Director of KultureCity, uncover the great successes and opportunities she experiences every day and what you can do to be inclusivity aware.

Episode 25: Dave Nugent of American Spirit Corporation

June 13th, 2022  |  Season 2  |  33 mins 14 secs

behavior, branding, business, communication, communications, consumer, creativity, data, entrepreneur, ignite, intelligence, marketing, research, sports

Join us for a talk with Dave Nugent, Vice President of Data Solutions with Aspire-North as we dive deep into the need for understanding customers and uncover truths about how to properly build marketing communications that are the best for the sender and the recipient.

Episode 24: Bob Corscadden with El Toro

February 4th, 2022  |  Season 1  |  22 mins 29 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob is currently Vice President of Sales & Marketing for El Toro.
Bob shares his journey in marketing in search of the holy grail of truly targeted communications.
Now, through the digital revolution and evolution, he is in the unique position of providing
marketers with an honest-to-goodness, one-of-a-kind tool to pinpoint prime prospects using
advertising technology.

Episode 23: Voices of the Super Fans

April 14th, 2021  |  Season 1  |  45 mins 47 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Bob, Dave and Don…three died-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state of fandom as we slowly move toward greater fan engagement after more than a year of physical and emotional disruption.

Episode 22: Making NHL Soar in Florida, with Matt Hill

January 12th, 2021  |  Season 1  |  30 mins 35 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, matt hill, nhl, sports education, sports marketing, tampa bay lightning

Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group. Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets to nearly sellout crowds (pre pandemic), the approach to premium seating and other offerings.

Episode 21: Kerry Vick with the Indianapolis Indians

December 30th, 2020  |  Season 1  |  25 mins 52 secs

business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

Kerry is currently Director of Tickets - Premium Services & Events with the Indianapolis Indians.

Kerry shares the importance of understanding that they are in the entertainment business and he is responsible for making sure the entertainment is delivered at the highest level to keep the community engaged and coming back for more.

“We entertain. And at a minor league baseball level it’s more about the amenities and activities that happen during the game than the players or team specifically because the team makeup is fluid. We must know our customer. ” -Kerry Vick

Episode 20: Charlie Slonaker, with the Philadelphia Union

December 10th, 2020  |  Season 1  |  28 mins 35 secs

business intelligence, designsensory, fan research, front office, front office sports, ian thomas, ignite fan insights, intelligence, sports education, sports marketing

Chris Wise talks about bringing in new fans, accessibility, and discusses new research with Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union