They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)

With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function.

On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and agility across multiple disciplines and properties are making a difference. And how important it has been in the successful reintroduction of fans present at a live event. You may recall that Bristol Motor Speedway hosted the NASCAR All-Star Race on July 15 with nearly 30,000 fans in the stands – and they executed with precision.

You’ll love this episode of Fired Up! After all, “IT’S BRISTOL BABY!”

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