web01.fireside.fm Thu, 09 Apr 2026 14:51:50 -0500 Fireside (https://fireside.fm) Ignite: A Podcast by Designsensory Intelligence - Episodes Tagged with “Sports Marketing” https://ignite.fireside.fm/tags/sports%20marketing Fri, 04 Feb 2022 16:00:00 -0500 Engaging, thoughtful, and in-depth conversations with industry leaders inspiring you to take action and connect with your customers. Ignite is brought to you by Designsensory Intelligence. Gain access to insights born out of thousands of consumer touch points. A regular, timely flow of information about their behavior and how it is evolving coupled with monthly podcasts featuring research and behavioral business executives will feed you. Your subscription Includes: Exclusive E-publications (4x per year), Monthly Podcasts, Exclusive Blogs, and Timely Webinars. Learn more at ignitefansights.com. Ignite is an exclusive offering from Designsensory Intelligence. en-us episodic Understanding the depth of consumer behavior, Ignite gose beyond the numbers to uncover behavioral truths! Designsensory Engaging, thoughtful, and in-depth conversations with industry leaders inspiring you to take action and connect with your customers. Ignite is brought to you by Designsensory Intelligence. Gain access to insights born out of thousands of consumer touch points. A regular, timely flow of information about their behavior and how it is evolving coupled with monthly podcasts featuring research and behavioral business executives will feed you. Your subscription Includes: Exclusive E-publications (4x per year), Monthly Podcasts, Exclusive Blogs, and Timely Webinars. Learn more at ignitefansights.com. Ignite is an exclusive offering from Designsensory Intelligence. no creativity, marketing, branding, research, communication, business, entrepreneur, sports, data, communications, ignite, intelligence, consumer, behavior Designsensory cwise@designsensory.com Episode 24: Bob Corscadden with El Toro https://ignite.fireside.fm/24 f6b10fac-4a98-485c-b8e8-efa62ea07a88 Fri, 04 Feb 2022 16:00:00 -0500 Designsensory 24 Bob Corscadden with El Toro full 1 Designsensory Bob is currently Vice President of Sales & Marketing for El Toro. Bob shares his journey in marketing in search of the holy grail of truly targeted communications. Now, through the digital revolution and evolution, he is in the unique position of providing marketers with an honest-to-goodness, one-of-a-kind tool to pinpoint prime prospects using advertising technology. 22:29 no On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro, talks about the best way to define and address – one-on-one – your prime audience. Highly effective targeting that leans into the digital sphere without cookie reliance. Bob joined El Toro in 2020 and has established his career expertise by spending critical time with such organizations as SmithKline Beecham, Nabisco, Tyson Foods and Kellogg’s. He has led strategic development, innovation, research & development, and all aspects of marketing. Bob earned a bachelor’s degree from Marquette University, and an MBA from Columbia University. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro,
talks about the best way to define and address – one-on-one – your prime audience. Highly
effective targeting that leans into the digital sphere without cookie reliance.

Bob joined El Toro in 2020 and has established his career expertise by spending critical time with
such organizations as SmithKline Beecham, Nabisco, Tyson Foods and Kellogg’s. He has led
strategic development, innovation, research & development, and all aspects of marketing.

Bob earned a bachelor’s degree from Marquette University, and an MBA from Columbia
University.

]]> On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro,
talks about the best way to define and address – one-on-one – your prime audience. Highly
effective targeting that leans into the digital sphere without cookie reliance.

Bob joined El Toro in 2020 and has established his career expertise by spending critical time with
such organizations as SmithKline Beecham, Nabisco, Tyson Foods and Kellogg’s. He has led
strategic development, innovation, research & development, and all aspects of marketing.

Bob earned a bachelor’s degree from Marquette University, and an MBA from Columbia
University.

]]> Episode 23: Voices of the Super Fans https://ignite.fireside.fm/23 6289b74d-fea7-4cce-8f31-b0a55dc829fb Wed, 14 Apr 2021 19:00:00 -0400 Designsensory 23 Voices of the Super Fans full 1 Designsensory Bob, Dave and Don…three died-in-the-wool sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state of fandom as we slowly move toward greater fan engagement after more than a year of physical and emotional disruption. 45:47 no “I can’t wait to hear the roar of a home crowd again. I need that vacation from reality, a momentary escape, in a shared moment with a friend or family member ” On this episode of Fired Up, Bob, Dave and Don, three sports fans share their love of sports, when and how that love began, how the past year has changed their outlook on attending live sports, how they feel front office staff responded to the disruption and their hope for the future. All three were introduced to sports at a young age by their fathers. We were introduced to Bob by the Indianapolis Indians. He is a fan of multiple sports including the Indianapolis Indians, Indy racing, the LA Dodgers and the UCLA Bruins. Don came to us by way of NASCAR and Bristol Motor Speedway. He is a fan of NASCAR and collegiate athletics (he is a professor at a mid-major university). Thanks to the Minnesota Vikings, we met Dave. A huge Vikings and Twins fan also enjoys golf. Hear about their fan journey and how their sports life has been changed over the past year. But rest assured, nothing has changed their love of sports and their emotional need for live sports. Emotions that just can’t be wiped away. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “I can’t wait to hear the roar of a home crowd again. I need that vacation from reality, a momentary escape, in a shared moment with a friend or family member ”

On this episode of Fired Up, Bob, Dave and Don, three sports fans share their love of sports, when and how that love began, how the past year has changed their outlook on attending live sports, how they feel front office staff responded to the disruption and their hope for the future. All three were introduced to sports at a young age by their fathers.

We were introduced to Bob by the Indianapolis Indians. He is a fan of multiple sports including the Indianapolis Indians, Indy racing, the LA Dodgers and the UCLA Bruins.

Don came to us by way of NASCAR and Bristol Motor Speedway. He is a fan of NASCAR and collegiate athletics (he is a professor at a mid-major university).

Thanks to the Minnesota Vikings, we met Dave. A huge Vikings and Twins fan also enjoys golf.

Hear about their fan journey and how their sports life has been changed over the past year. But rest assured, nothing has changed their love of sports and their emotional need for live sports. Emotions that just can’t be wiped away.

]]> “I can’t wait to hear the roar of a home crowd again. I need that vacation from reality, a momentary escape, in a shared moment with a friend or family member ”

On this episode of Fired Up, Bob, Dave and Don, three sports fans share their love of sports, when and how that love began, how the past year has changed their outlook on attending live sports, how they feel front office staff responded to the disruption and their hope for the future. All three were introduced to sports at a young age by their fathers.

We were introduced to Bob by the Indianapolis Indians. He is a fan of multiple sports including the Indianapolis Indians, Indy racing, the LA Dodgers and the UCLA Bruins.

Don came to us by way of NASCAR and Bristol Motor Speedway. He is a fan of NASCAR and collegiate athletics (he is a professor at a mid-major university).

Thanks to the Minnesota Vikings, we met Dave. A huge Vikings and Twins fan also enjoys golf.

Hear about their fan journey and how their sports life has been changed over the past year. But rest assured, nothing has changed their love of sports and their emotional need for live sports. Emotions that just can’t be wiped away.

]]> Episode 22: Making NHL Soar in Florida, with Matt Hill https://ignite.fireside.fm/22 e51b76e8-344c-4f21-b313-f989c501350f Tue, 12 Jan 2021 09:00:00 -0500 Designsensory 22 Making NHL Soar in Florida, with Matt Hill full 1 Designsensory Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group. Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets to nearly sellout crowds (pre pandemic), the approach to premium seating and other offerings. 30:35 no “Jeff Vinik has mastered the ability of a sports team in a community to have a great organic partnership. He has given so much to this community over the years that it's almost like people's civic duty to give back. And we've been the benefactor of that. ” On this episode of Fired Up, Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group, talks about great ownership with a sincere commitment to the players, staff and most importantly – the community. Having grown up in the East coast of Canada, he dreamed of the NHL from the player perspective. He grew up in a rink and played the game for a number of years. It afforded him some opportunities for college and a little bit of a minor pro hockey after that. But quickly realized it was not going to pay the bills long enough and needed to go up and get on with real life. Matt coached for a while at the university where he played and was also running a little player development program for some local youth. He was still involved in the game, but wanted more, he wanted the NHL. Matt’s good friend, Brad Richards, who was playing for the Lightning talk with Matt. It was through that conversation that the front office became his calling. Still involved with the sport he loves and as competitive as ever as part of a winning team. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, NHL, Matt Hill, Tampa Bay Lightning “Jeff Vinik has mastered the ability of a sports team in a community to have a great organic partnership. He has given so much to this community over the years that it's almost like people's civic duty to give back. And we've been the benefactor of that. ”

On this episode of Fired Up, Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group, talks about great ownership with a sincere commitment to the players, staff and most importantly – the community.

Having grown up in the East coast of Canada, he dreamed of the NHL from the player perspective. He grew up in a rink and played the game for a number of years. It afforded him some opportunities for college and a little bit of a minor pro hockey after that. But quickly realized it was not going to pay the bills long enough and needed to go up and get on with real life.

Matt coached for a while at the university where he played and was also running a little player development program for some local youth. He was still involved in the game, but wanted more, he wanted the NHL. Matt’s good friend, Brad Richards, who was playing for the Lightning talk with Matt. It was through that conversation that the front office became his calling. Still involved with the sport he loves and as competitive as ever as part of a winning team.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> “Jeff Vinik has mastered the ability of a sports team in a community to have a great organic partnership. He has given so much to this community over the years that it's almost like people's civic duty to give back. And we've been the benefactor of that. ”

On this episode of Fired Up, Matt Hill, Vice-President of Premium Seating and Group Sales for Vinik Sports Group, talks about great ownership with a sincere commitment to the players, staff and most importantly – the community.

Having grown up in the East coast of Canada, he dreamed of the NHL from the player perspective. He grew up in a rink and played the game for a number of years. It afforded him some opportunities for college and a little bit of a minor pro hockey after that. But quickly realized it was not going to pay the bills long enough and needed to go up and get on with real life.

Matt coached for a while at the university where he played and was also running a little player development program for some local youth. He was still involved in the game, but wanted more, he wanted the NHL. Matt’s good friend, Brad Richards, who was playing for the Lightning talk with Matt. It was through that conversation that the front office became his calling. Still involved with the sport he loves and as competitive as ever as part of a winning team.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 21: Kerry Vick with the Indianapolis Indians https://ignite.fireside.fm/21 d6369525-bc66-464b-93dc-2587b940b762 Wed, 30 Dec 2020 10:00:00 -0500 Designsensory 21 Kerry Vick with the Indianapolis Indians full 1 Designsensory Kerry is currently Director of Tickets - Premium Services & Events with the Indianapolis Indians. Kerry shares the importance of understanding that they are in the entertainment business and he is responsible for making sure the entertainment is delivered at the highest level to keep the community engaged and coming back for more. “We entertain. And at a minor league baseball level it’s more about the amenities and activities that happen during the game than the players or team specifically because the team makeup is fluid. We must know our customer. ” -Kerry Vick 25:52 no On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that plays for the bottom-line. Kerry joined the Indians in 2000 and has spent his career getting his hands involved in almost all facets of the business.  He has led teams in tickets, suite sales & services, and premium hospitality while making contributions to sponsorship sales, marketing, facility improvements, hiring and training, and culture-building.   Kerry led the formation of Victory Field’s special events business in 2012 and turned it into a year-round operation in 2020 after redesigning the suite level and premium seating program through multi-phase renovations. A Ball State graduate and board member for the ALSD and Sports Circle Indy, Kerry also chairs the Indians Fun Committee and coaches youth basketball and softball in the community.  ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that plays for the bottom-line.

Kerry joined the Indians in 2000 and has spent his career getting his hands involved in almost all facets of the business.  He has led teams in tickets, suite sales & services, and premium hospitality while making contributions to sponsorship sales, marketing, facility improvements, hiring and training, and culture-building.  

Kerry led the formation of Victory Field’s special events business in 2012 and turned it into a year-round operation in 2020 after redesigning the suite level and premium seating program through multi-phase renovations.
A Ball State graduate and board member for the ALSD and Sports Circle Indy, Kerry also chairs the Indians Fun Committee and coaches youth basketball and softball in the community. 

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that plays for the bottom-line.

Kerry joined the Indians in 2000 and has spent his career getting his hands involved in almost all facets of the business.  He has led teams in tickets, suite sales & services, and premium hospitality while making contributions to sponsorship sales, marketing, facility improvements, hiring and training, and culture-building.  

Kerry led the formation of Victory Field’s special events business in 2012 and turned it into a year-round operation in 2020 after redesigning the suite level and premium seating program through multi-phase renovations.
A Ball State graduate and board member for the ALSD and Sports Circle Indy, Kerry also chairs the Indians Fun Committee and coaches youth basketball and softball in the community. 

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 20: Charlie Slonaker, with the Philadelphia Union https://ignite.fireside.fm/20 b9bf4cf5-df4f-4067-9411-2e97a2dd31ee Thu, 10 Dec 2020 12:00:00 -0500 Designsensory 20 Charlie Slonaker, with the Philadelphia Union full 1 Designsensory Chris Wise talks about bringing in new fans, accessibility, and discusses new research with Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union 28:35 no Charlie is currently SVP, Ticket Sales and Service with the Philadelphia Union. Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family. Description: “Nurture the fan base to improve engagement season to season including getting the players out in the community. Build strong relationships. ” On this episode of Fired Up, Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union talks about the deep importance of commitment to the community of which it is an integral member. He also shares his “secret sauce” to achieve an average of 93% ticket sales per game and the increasing role of premium offerings for positive impact to the bottom line. Charlie began his career with the MiLB Dayton Dragons as an entry level ticket sales rep. After two seasons, Charlie jumped to the big leagues as a ticket sales rep for the Cincinnati Bengals and quickly progressing to the management side of the business with the Chicago Fire as Manager, Season Ticket Sales. From there, he moved to the Indiana Pacers as Director of Group and Consumer Sales. Ultimately, Charlie joined the Philadelphia Union in 2016 to head up the ticket sales department. Under Charlie’s leadership the Union ticket sales staff has grown revenue by approximately 15% and has achieved the top 5 gates in club/stadium history. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights Charlie is currently SVP, Ticket Sales and Service with the Philadelphia Union.

Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family.
Description:

“Nurture the fan base to improve engagement season to season including getting the players out in the community. Build strong relationships. ”
On this episode of Fired Up, Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union talks about the deep importance of commitment to the community of which it is an integral member. He also shares his “secret sauce” to achieve an average of 93% ticket sales per game and the increasing role of premium offerings for positive impact to the bottom line.

Charlie began his career with the MiLB Dayton Dragons as an entry level ticket sales rep. After two seasons, Charlie jumped to the big leagues as a ticket sales rep for the Cincinnati Bengals and quickly progressing to the management side of the business with the Chicago Fire as Manager, Season Ticket Sales. From there, he moved to the Indiana Pacers as Director of Group and Consumer Sales.

Ultimately, Charlie joined the Philadelphia Union in 2016 to head up the ticket sales department. Under Charlie’s leadership the Union ticket sales staff has grown revenue by approximately 15% and has achieved the top 5 gates in club/stadium history.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Charlie is currently SVP, Ticket Sales and Service with the Philadelphia Union.

Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family.
Description:

“Nurture the fan base to improve engagement season to season including getting the players out in the community. Build strong relationships. ”
On this episode of Fired Up, Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union talks about the deep importance of commitment to the community of which it is an integral member. He also shares his “secret sauce” to achieve an average of 93% ticket sales per game and the increasing role of premium offerings for positive impact to the bottom line.

Charlie began his career with the MiLB Dayton Dragons as an entry level ticket sales rep. After two seasons, Charlie jumped to the big leagues as a ticket sales rep for the Cincinnati Bengals and quickly progressing to the management side of the business with the Chicago Fire as Manager, Season Ticket Sales. From there, he moved to the Indiana Pacers as Director of Group and Consumer Sales.

Ultimately, Charlie joined the Philadelphia Union in 2016 to head up the ticket sales department. Under Charlie’s leadership the Union ticket sales staff has grown revenue by approximately 15% and has achieved the top 5 gates in club/stadium history.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 19: Ian Thomas of Front Office Sports https://ignite.fireside.fm/19 c439fefd-bd42-4441-bac5-a248182bb1cb Wed, 30 Sep 2020 12:00:00 -0400 Designsensory 19 Ian Thomas of Front Office Sports full 1 Designsensory Ian is the editor of Front Office Sports, a digital publication that sits at the intersection of sports and business. Ian makes sure he and his reporters stay in lockstep with the business of sports to share meaningful information with those who really care about the health and vibrancy of the business. 49:05 no "There’s excitement around things that are being done to reach fans differently. A lot of trends are now being fast-forwarded…also concern and trepidation around the traditional sports business model.” On this episode of Fired Up, Ian, editor of Front Office Sports, a digital publication, provides a view into the many facets of the business of sports with an eye to the future and how leagues and teams are responding – now more rapidly because of such a disruption – to our shifting cultural tide. During his career, Ian has covered a variety of topics, but currently focuses on the business of the sports industry ranging from leagues and teams to media and technology companies. His stories have appeared across several outlets and mediums including Bloomberg Businessweek and Bloomberg.com, The Financial Times and FT.com, The Los Angeles Times, The New York Times, the SportsBusiness Journal and SportsBusiness Daily, The Washington Post, The New York Observer, Crain's New York Business, Yahoo! Finance and other outlets. His reporting has been cited on/by ESPN's The Athletic, Sports Illustrated, Yahoo! Sports, and numerous other outlets. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights "There’s excitement around things that are being done to reach fans differently. A lot of trends are now being fast-forwarded…also concern and trepidation around the traditional sports business model.”

On this episode of Fired Up, Ian, editor of Front Office Sports, a digital publication, provides a view into the many facets of the business of sports with an eye to the future and how leagues and teams are responding – now more rapidly because of such a disruption – to our shifting cultural tide.

During his career, Ian has covered a variety of topics, but currently focuses on the business of the sports industry ranging from leagues and teams to media and technology companies.

His stories have appeared across several outlets and mediums including Bloomberg Businessweek and Bloomberg.com, The Financial Times and FT.com, The Los Angeles Times, The New York Times, the SportsBusiness Journal and SportsBusiness Daily, The Washington Post, The New York Observer, Crain's New York Business, Yahoo! Finance and other outlets. His reporting has been cited on/by ESPN's The Athletic, Sports Illustrated, Yahoo! Sports, and numerous other outlets.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> "There’s excitement around things that are being done to reach fans differently. A lot of trends are now being fast-forwarded…also concern and trepidation around the traditional sports business model.”

On this episode of Fired Up, Ian, editor of Front Office Sports, a digital publication, provides a view into the many facets of the business of sports with an eye to the future and how leagues and teams are responding – now more rapidly because of such a disruption – to our shifting cultural tide.

During his career, Ian has covered a variety of topics, but currently focuses on the business of the sports industry ranging from leagues and teams to media and technology companies.

His stories have appeared across several outlets and mediums including Bloomberg Businessweek and Bloomberg.com, The Financial Times and FT.com, The Los Angeles Times, The New York Times, the SportsBusiness Journal and SportsBusiness Daily, The Washington Post, The New York Observer, Crain's New York Business, Yahoo! Finance and other outlets. His reporting has been cited on/by ESPN's The Athletic, Sports Illustrated, Yahoo! Sports, and numerous other outlets.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story) https://ignite.fireside.fm/18 c96221ee-4641-48d6-8353-37b567c435ac Tue, 04 Aug 2020 13:00:00 -0400 Designsensory 18 They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story) full Designsensory Drew Bedard, Vice President of Marketing for Bristol Motor Speedway & Dragway and Kentucky Speedway, shares the evolution of NASCAR and the keen decision making happening at NASCAR and Speedway Motorsports. We hear of the great challenge it was to hold the first professional sporting event with fans in the stands since the suspension of live events in March. 33:33 no With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function. On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and agility across multiple disciplines and properties are making a difference. And how important it has been in the successful reintroduction of fans present at a live event. You may recall that Bristol Motor Speedway hosted the NASCAR All-Star Race on July 15 with nearly 30,000 fans in the stands – and they executed with precision. You’ll love this episode of Fired Up! After all, “IT’S BRISTOL BABY!” ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function.

On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and agility across multiple disciplines and properties are making a difference. And how important it has been in the successful reintroduction of fans present at a live event. You may recall that Bristol Motor Speedway hosted the NASCAR All-Star Race on July 15 with nearly 30,000 fans in the stands – and they executed with precision.

You’ll love this episode of Fired Up! After all, “IT’S BRISTOL BABY!”

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function.

On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and agility across multiple disciplines and properties are making a difference. And how important it has been in the successful reintroduction of fans present at a live event. You may recall that Bristol Motor Speedway hosted the NASCAR All-Star Race on July 15 with nearly 30,000 fans in the stands – and they executed with precision.

You’ll love this episode of Fired Up! After all, “IT’S BRISTOL BABY!”

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 17: Decision-Making With No Playbook https://ignite.fireside.fm/17 b2447218-a598-46c1-88f4-bec9132f0357 Wed, 15 Jul 2020 13:00:00 -0400 Designsensory 17 Decision-Making With No Playbook full Designsensory Hear how decision-making is executed when there is no playbook to reference. Front office pros take us through the process and how they maintain agility while navigating through moment-by-moment tremors. 38:05 no JP Paul, VP Corporate Development and Guest Relations with the Minnesota Vikings and Cody Parsons, Chief of Staff with FC Cincinnati share how a solid team working together with great discipline allows for focused decision making - especially when times and information are so fluid - when there is no playbook available for reference. Chris Wise, GM/Director of Research for Designsensory Intelligence moderates the session. Chris has been digging deeply into the minds of consumers, sports fans and front office pros for over three decades. Unearthing solid behavior triggers and offering well-informed, data-driven recommendations for those involved in the business of sports. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, Minnesota Vikings, FC Cincinnati JP Paul, VP Corporate Development and Guest Relations with the Minnesota Vikings and Cody Parsons, Chief of Staff with FC Cincinnati share how a solid team working together with great discipline allows for focused decision making - especially when times and information are so fluid - when there is no playbook available for reference.

Chris Wise, GM/Director of Research for Designsensory Intelligence moderates the session. Chris has been digging deeply into the minds of consumers, sports fans and front office pros for over three decades. Unearthing solid behavior triggers and offering well-informed, data-driven recommendations for those involved in the business of sports.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> JP Paul, VP Corporate Development and Guest Relations with the Minnesota Vikings and Cody Parsons, Chief of Staff with FC Cincinnati share how a solid team working together with great discipline allows for focused decision making - especially when times and information are so fluid - when there is no playbook available for reference.

Chris Wise, GM/Director of Research for Designsensory Intelligence moderates the session. Chris has been digging deeply into the minds of consumers, sports fans and front office pros for over three decades. Unearthing solid behavior triggers and offering well-informed, data-driven recommendations for those involved in the business of sports.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 16: Lifting Fog https://ignite.fireside.fm/16 f32ee315-bf33-43a6-b7f0-04b932fc5019 Thu, 04 Jun 2020 13:00:00 -0400 Designsensory 16 Lifting Fog full Designsensory Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting. 21:07 no Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, covid-19 research Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 15: When Are Fans Coming Back? https://ignite.fireside.fm/15 07279d5f-f4ec-469c-8aad-2216e171197f Tue, 12 May 2020 10:00:00 -0400 Designsensory 15 When Are Fans Coming Back? full 1 Designsensory On this episode of Fired UP! Chris Wise, General Manager of Designsensory Intelligence & Ignite Fan Insights, reviews the latest extrapolations and musings of fan data to deduce answers to the many, many, many questions plaguing sports marketers right now--with the primary questions being: when are the fans coming back? 17:09 no Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts. Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, covid-19 research Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 10: Understanding the Fan Mindset in the Time of Covid-19 https://ignite.fireside.fm/10 1ce8288e-775e-4b5f-a5ca-c735cee6153c Fri, 24 Apr 2020 11:00:00 -0400 Designsensory 10 Understanding the Fan Mindset in the Time of Covid-19 full 1 Designsensory What are fans thinking during the time of COVID? How are they feeling? Will they come back to live sports sooner or later? Find out today on FIRED UP! 17:24 no Dust off your thinking caps, Sports Fans, it's time to analize and decode some hard data! On this episode of Fired UP! Chris Wise (General Manager of Designsensory Intelligence & Ignite Fan Insights) utilizes data to decode the brain of a fan. Can we really understand the mindset of fan? What does it take to keep them engaged? And perhaps the biggest question of all... what does it look like when all the fans return? Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts. Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, Dust off your thinking caps, Sports Fans, it's time to analize and decode some hard data!

On this episode of Fired UP! Chris Wise (General Manager of Designsensory Intelligence & Ignite Fan Insights) utilizes data to decode the brain of a fan.

Can we really understand the mindset of fan? What does it take to keep them engaged? And perhaps the biggest question of all... what does it look like when all the fans return?

Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Dust off your thinking caps, Sports Fans, it's time to analize and decode some hard data!

On this episode of Fired UP! Chris Wise (General Manager of Designsensory Intelligence & Ignite Fan Insights) utilizes data to decode the brain of a fan.

Can we really understand the mindset of fan? What does it take to keep them engaged? And perhaps the biggest question of all... what does it look like when all the fans return?

Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise https://ignite.fireside.fm/9 4b778ddb-15e4-4c15-b7db-cc982ea093b0 Thu, 09 Apr 2020 14:00:00 -0400 Designsensory 9 What Fans are Looking For in Uncertain Times / a conversation with Chris Wise full 1 Designsensory In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. 22:01 no In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. You'll be surprised by what we've uncovered so far - fans are HUNGRY for sports, and are ready for return to action (when...and however that happens)! The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts. Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights, In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. You'll be surprised by what we've uncovered so far - fans are HUNGRY for sports, and are ready for return to action (when...and however that happens)!

The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. You'll be surprised by what we've uncovered so far - fans are HUNGRY for sports, and are ready for return to action (when...and however that happens)!

The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All designed to give you additional data insights to keep your fans engaged and ready to return as soon as action starts.

Chris Wise, GM/Director of Research for Designsensory Intelligence has been digging deeply into the minds of fans and consumers for three decades. Unearthing solid behavior triggers and offering well-informed recommendations to those involved in the sports business.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 6: Accessibility and Sustainability with Aileen McManamon https://ignite.fireside.fm/6 f86c32fc-a9b3-44bc-973e-87e5bcbf62aa Mon, 16 Mar 2020 16:00:00 -0400 Designsensory 6 Accessibility and Sustainability with Aileen McManamon full 1 Designsensory As Founder & Managing partner of 5T Sports Group, Aileen McManamon reinforces the discipline of sustainability and relevance by professional teams to the common person. 21:50 no “As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.” On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable sustainability and common-sense approaches to economics for the fan. McManamon started 5T Sports Group in 2008 exactly when the Olympics were hosted by Vancouver – her hometown. She gets fired up by sports – many sports. She also gets fired up by what the future holds. Always looking forward. She has a background in sports marketing cutting her teeth in automotive with Fiat then shifting for a while to the technology sector. Now she works diligently to help teams and venues use technology in smarter ways to be responsible environmental citizens. Additionally, she works to make sure sports is accessible to all people, not just those with lots of money. Her reach is global and her work is making a difference – a real difference. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.”
On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable sustainability and common-sense approaches to economics for the fan.

McManamon started 5T Sports Group in 2008 exactly when the Olympics were hosted by Vancouver – her hometown. She gets fired up by sports – many sports. She also gets fired up by what the future holds. Always looking forward.

She has a background in sports marketing cutting her teeth in automotive with Fiat then shifting for a while to the technology sector. Now she works diligently to help teams and venues use technology in smarter ways to be responsible environmental citizens. Additionally, she works to make sure sports is accessible to all people, not just those with lots of money.

Her reach is global and her work is making a difference – a real difference.

]]> “As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.”
On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable sustainability and common-sense approaches to economics for the fan.

McManamon started 5T Sports Group in 2008 exactly when the Olympics were hosted by Vancouver – her hometown. She gets fired up by sports – many sports. She also gets fired up by what the future holds. Always looking forward.

She has a background in sports marketing cutting her teeth in automotive with Fiat then shifting for a while to the technology sector. Now she works diligently to help teams and venues use technology in smarter ways to be responsible environmental citizens. Additionally, she works to make sure sports is accessible to all people, not just those with lots of money.

Her reach is global and her work is making a difference – a real difference.

]]> Episode 8: Driving Community Connections: Josh Young of the Miami Dolphins https://ignite.fireside.fm/8 4ccda0e0-0ec1-4500-a31a-7dd11ca68563 Mon, 16 Mar 2020 16:00:00 -0400 Designsensory 8 Driving Community Connections: Josh Young of the Miami Dolphins full 1 Designsensory As Vice President of Ticket Sales for the Miami Dolphins, Josh Young shares how important maintaining a strong sense of connection to the community makes all the difference. 27:02 no “The team is the fabric of the community. Even in the worst of years – and we’ve had many bad years in terms of wins – we still renew at 90%.” On this episode of Fired Up, Josh Young, VP of ticket Sales for the Miami Dolphins, provides great insights on maintaining a sense of community as well as using all available tools to talk with fans in places and with words that individuals pay attention to. Under Josh’s leadership, the Dolphins have increased season ticket membership moving into their second season along with creating additional premium experiences to meet market demand for the expansion club. Prior to joining Miami, Josh served as Director of Ticket Sales for the Cleveland Browns from 2013 – 2018. During his tenure the Browns experienced record growth in season ticket sales and revenue in consecutive seasons. In addition, he led the development of the Browns entry-level sales program and group sales department. Josh joined the Browns after 6 seasons with the Houston Aeros of the American Hockey League where he served as Sr. Director of Ticket Sales. The Aeros were wholly owned by the Minnesota Wild and the primary development affiliate for the NHL club. While in Houston, the Aeros were consistently one of the top performing franchises in group sales and ticket revenue in the AHL. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “The team is the fabric of the community. Even in the worst of years – and we’ve had many bad years in terms of wins – we still renew at 90%.”

On this episode of Fired Up, Josh Young, VP of ticket Sales for the Miami Dolphins, provides great insights on maintaining a sense of community as well as using all available tools to talk with fans in places and with words that individuals pay attention to.

Under Josh’s leadership, the Dolphins have increased season ticket membership moving into their second season along with creating additional premium experiences to meet market demand for the expansion club. Prior to joining Miami, Josh served as Director of Ticket Sales for the Cleveland Browns from 2013 – 2018. During his tenure the Browns experienced record growth in season ticket sales and revenue in consecutive seasons. In addition, he led the development of the Browns entry-level sales program and group sales department. Josh joined the Browns after 6 seasons with the Houston Aeros of the American Hockey League where he served as Sr. Director of Ticket Sales. The Aeros were wholly owned by the Minnesota Wild and the primary development affiliate for the NHL club. While in Houston, the Aeros were consistently one of the top performing franchises in group sales and ticket revenue in the AHL.

]]> “The team is the fabric of the community. Even in the worst of years – and we’ve had many bad years in terms of wins – we still renew at 90%.”

On this episode of Fired Up, Josh Young, VP of ticket Sales for the Miami Dolphins, provides great insights on maintaining a sense of community as well as using all available tools to talk with fans in places and with words that individuals pay attention to.

Under Josh’s leadership, the Dolphins have increased season ticket membership moving into their second season along with creating additional premium experiences to meet market demand for the expansion club. Prior to joining Miami, Josh served as Director of Ticket Sales for the Cleveland Browns from 2013 – 2018. During his tenure the Browns experienced record growth in season ticket sales and revenue in consecutive seasons. In addition, he led the development of the Browns entry-level sales program and group sales department. Josh joined the Browns after 6 seasons with the Houston Aeros of the American Hockey League where he served as Sr. Director of Ticket Sales. The Aeros were wholly owned by the Minnesota Wild and the primary development affiliate for the NHL club. While in Houston, the Aeros were consistently one of the top performing franchises in group sales and ticket revenue in the AHL.

]]> Episode 12: Bill Guertin Chief Learning Officer for ISBI 360 https://ignite.fireside.fm/12 7798c36a-f586-4479-8fac-f1b622ba3c8a Tue, 25 Feb 2020 12:00:00 -0500 Designsensory 12 Bill Guertin Chief Learning Officer for ISBI 360 full 1 Designsensory As Chief Learning Officer for ISBI 360 Bill shares the need for and the ways to train a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience. 19:27 no “I am so excited about the generation entering the sports industry – they are smart and they will make a difference. Leading us well.” On this episode of Fired Up, Bill talks about how to build a solid and committed staff - trained well and positioned to succeed – individually and organizationally. We also dig into the need to make training affordable, scalable, and accessible - especially for entry-level people. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “I am so excited about the generation entering the sports industry – they are smart and they will make a difference. Leading us well.”

On this episode of Fired Up, Bill talks about how to build a solid and committed staff - trained well and positioned to succeed – individually and organizationally. We also dig into the need to make training affordable, scalable, and accessible - especially for entry-level people.

]]> “I am so excited about the generation entering the sports industry – they are smart and they will make a difference. Leading us well.”

On this episode of Fired Up, Bill talks about how to build a solid and committed staff - trained well and positioned to succeed – individually and organizationally. We also dig into the need to make training affordable, scalable, and accessible - especially for entry-level people.

]]> Episode 13: Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders https://ignite.fireside.fm/13 1e0e8261-d0d5-477e-96ce-f15c92444d98 Tue, 25 Feb 2020 12:00:00 -0500 Designsensory 13 Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders full 1 Designsensory Jim Kahler, Executive Director of the Center of Sports Administration at Ohio University and Sean O’Hara, Director of Corporate Sponsorships talk about preparedness and solid relationships in the professional sport community. 35:06 no “Getting the next generation of graduate students ready for the sports industry and helping them understand their greatest strengths for a front office career.” On this episode of Fired Up, Jim and Sean share how to take your passion and translate that to your career. Additionally, they unpack the power of networking and tapping into that network to work most effectively and efficiently. They encourage their network to indeed be the biggest fans of each other! sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “Getting the next generation of graduate students ready for the sports industry and helping them understand their greatest strengths for a front office career.”

On this episode of Fired Up, Jim and Sean share how to take your passion and translate that to your career. Additionally, they unpack the power of networking and tapping into that network to work most effectively and efficiently.

They encourage their network to indeed be the biggest fans of each other!

]]> “Getting the next generation of graduate students ready for the sports industry and helping them understand their greatest strengths for a front office career.”

On this episode of Fired Up, Jim and Sean share how to take your passion and translate that to your career. Additionally, they unpack the power of networking and tapping into that network to work most effectively and efficiently.

They encourage their network to indeed be the biggest fans of each other!

]]> Episode 11: Chris Wright of Minnesota United https://ignite.fireside.fm/11 aaa5c661-553d-468a-8aa4-f23e277a600b Tue, 25 Feb 2020 12:00:00 -0500 Designsensory 11 Chris Wright of Minnesota United full 1 Designsensory As Chief Executive Officer for Minnesota United, Chris shares the importance of the connection with the community and how they engage and embrace those who live in the neighborhoods around the stadium. 21:17 no “We need to inspire and unite people from around the globe who call the Twin Cities home. People who come from places with a national club. WE must become relevant. We must become their club.” On this episode of Fired Up, Chris Wright, Chief Executive Officer for Minnesota United, provides great insights on how he ensures community involvement by connecting with the neighborhood – and making a difference in the community. As the club’s first Chief Executive Officer, Chris was brought on in large part to spearhead the successful launch of Allianz Field, Minnesota United’s privately financed, $250 million soccer-specific stadium in Saint Paul. He oversees the business and sporting sides of the club in his role as CEO. Chris brings with him 27 years of experience with the Minnesota Timberwolves and Lynx, including 13 years as President where he oversaw major projects including the Target Center renovation and the development of Mayo Clinic Square. Joining MNUFC also meant a return to his soccer roots as a player and coach in his native England. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “We need to inspire and unite people from around the globe who call the Twin Cities home. People who come from places with a national club. WE must become relevant. We must become their club.”

On this episode of Fired Up, Chris Wright, Chief Executive Officer for Minnesota United, provides great insights on how he ensures community involvement by connecting with the neighborhood – and making a difference in the community.

As the club’s first Chief Executive Officer, Chris was brought on in large part to spearhead the successful launch of Allianz Field, Minnesota United’s privately financed, $250 million soccer-specific stadium in Saint Paul. He oversees the business and sporting sides of the club in his role as CEO. Chris brings with him 27 years of experience with the Minnesota Timberwolves and Lynx, including 13 years as President where he oversaw major projects including the Target Center renovation and the development of Mayo Clinic Square. Joining MNUFC also meant a return to his soccer roots as a player and coach in his native England.

]]> “We need to inspire and unite people from around the globe who call the Twin Cities home. People who come from places with a national club. WE must become relevant. We must become their club.”

On this episode of Fired Up, Chris Wright, Chief Executive Officer for Minnesota United, provides great insights on how he ensures community involvement by connecting with the neighborhood – and making a difference in the community.

As the club’s first Chief Executive Officer, Chris was brought on in large part to spearhead the successful launch of Allianz Field, Minnesota United’s privately financed, $250 million soccer-specific stadium in Saint Paul. He oversees the business and sporting sides of the club in his role as CEO. Chris brings with him 27 years of experience with the Minnesota Timberwolves and Lynx, including 13 years as President where he oversaw major projects including the Target Center renovation and the development of Mayo Clinic Square. Joining MNUFC also meant a return to his soccer roots as a player and coach in his native England.

]]> Episode 14: Dannon Hulskotter of the Minnesota Vikings https://ignite.fireside.fm/14 a190a45b-d378-4ac4-8fd1-8626c84bd6b1 Tue, 25 Feb 2020 12:00:00 -0500 Designsensory 14 Dannon Hulskotter of the Minnesota Vikings full 1 Designsensory Vice President, Marketing & Fan Engagement for the Minnesota Vikings Dannon stresses the importance of listening to your fans so you can really engage on a personal level. 21:20 no “We’ve gotten a lot smarter because we listen to the fans. And then take what we learn to give them the experiences that create memories” Dannon Hulskotter is in his 21st season with the Minnesota Vikings. Dannon and the Marketing Department are responsible for managing the team’s brand, marketing, live entertainment assets, fan engagement initiatives as well as corporate hospitality and all partner/fan special events. Hulskotter also acts as the main liaison with the team’s flagship radio station, network radio affiliates, and local ancillary TV and pre-season TV partner relationships. Prior to joining the Minnesota Vikings, Hulskotter worked with Pacers Sports & Entertainment in Indianapolis from 1999-2001 and CAVS/Gund Arena Company in Cleveland from 1994-99. sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “We’ve gotten a lot smarter because we listen to the fans. And then take what we learn to give them the experiences that create memories”

Dannon Hulskotter is in his 21st season with the Minnesota Vikings. Dannon and the Marketing Department are responsible for managing the team’s brand, marketing, live entertainment assets, fan engagement initiatives as well as corporate hospitality and all partner/fan special events.
Hulskotter also acts as the main liaison with the team’s flagship radio station, network radio affiliates, and local ancillary TV and pre-season TV partner relationships.

Prior to joining the Minnesota Vikings, Hulskotter worked with Pacers Sports & Entertainment in Indianapolis from 1999-2001 and CAVS/Gund Arena Company in Cleveland from 1994-99.

]]> “We’ve gotten a lot smarter because we listen to the fans. And then take what we learn to give them the experiences that create memories”

Dannon Hulskotter is in his 21st season with the Minnesota Vikings. Dannon and the Marketing Department are responsible for managing the team’s brand, marketing, live entertainment assets, fan engagement initiatives as well as corporate hospitality and all partner/fan special events.
Hulskotter also acts as the main liaison with the team’s flagship radio station, network radio affiliates, and local ancillary TV and pre-season TV partner relationships.

Prior to joining the Minnesota Vikings, Hulskotter worked with Pacers Sports & Entertainment in Indianapolis from 1999-2001 and CAVS/Gund Arena Company in Cleveland from 1994-99.

]]> Episode 5: Steve LaCroix of The Minnesota Vikings https://ignite.fireside.fm/5 6f4a0e97-9a4f-4853-ba65-849716c3cb99 Wed, 19 Feb 2020 11:30:00 -0500 Designsensory 5 Steve LaCroix of The Minnesota Vikings full 1 Designsensory As Executive Vice President & Chief Marketing Officer of the Minnesota Vikings, Steve shares the importance of the connection with the fans and maintaining a trusted, solid relationship. 29:05 no “The fan experience is first and foremost in everything we do. Whether it is game presentation, how we welcome people to how we assist people during the game – IT’S ALL ABOUT THE FAN EXPERIENCE.” On this episode of Fired Up, Steve LaCroix, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings provides great insights on how the Vikings focus on the fan’s emotional connectivity with the game and the team. LaCroix's sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a ground-breaking sports and entertainment venue that the team and fans both embraced. U.S. Bank Stadium was a finalist for Sports Business Journal's coveted "Sports Facility of the Year" award and World Architecture News' "Sport in Architecture" award along with Stadium Business Awards nominations for "Venue of the Year" and took home "Venue Project of the Year" at the awards program in Dublin, Ireland. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Powered by Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “The fan experience is first and foremost in everything we do. Whether it is game presentation, how we welcome people to how we assist people during the game – IT’S ALL ABOUT THE FAN EXPERIENCE.”

On this episode of Fired Up, Steve LaCroix, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings provides great insights on how the Vikings focus on the fan’s emotional connectivity with the game and the team.

LaCroix's sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a ground-breaking sports and entertainment venue that the team and fans both embraced. U.S. Bank Stadium was a finalist for Sports Business Journal's coveted "Sports Facility of the Year" award and World Architecture News' "Sport in Architecture" award along with Stadium Business Awards nominations for "Venue of the Year" and took home "Venue Project of the Year" at the awards program in Dublin, Ireland.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com
Powered by
Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> “The fan experience is first and foremost in everything we do. Whether it is game presentation, how we welcome people to how we assist people during the game – IT’S ALL ABOUT THE FAN EXPERIENCE.”

On this episode of Fired Up, Steve LaCroix, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings provides great insights on how the Vikings focus on the fan’s emotional connectivity with the game and the team.

LaCroix's sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a ground-breaking sports and entertainment venue that the team and fans both embraced. U.S. Bank Stadium was a finalist for Sports Business Journal's coveted "Sports Facility of the Year" award and World Architecture News' "Sport in Architecture" award along with Stadium Business Awards nominations for "Venue of the Year" and took home "Venue Project of the Year" at the awards program in Dublin, Ireland.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com
Powered by
Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 4: Dennis Carroll of FC Cincinnati https://ignite.fireside.fm/4 5acab29b-ac90-45ba-b22f-3addef72c9c6 Wed, 19 Feb 2020 11:00:00 -0500 Designsensory 4 Dennis Carroll of FC Cincinnati full 1 Designsensory Dennis shares the true sense of community that exists with the team, the people of Greater Cincinnati and team ownership. FC Cincinnati has quickly become part of the fabric of Cincinnati pride. 25:59 no “Fans just want to come together once every other week with 26,000 of their friends for 90 minutes and cheer on their team regardless of race, regardless of politics.” On this episode of Fired Up, Dennis Carroll, COO of FC Cincinnati talks about how the people of Cincinnati have embraced the team and the care being taken to welcome the fans especially as construction progresses on their new downtown stadium. Carroll oversees all internal operations for the club, including finance, administration, IT, operations and construction. He joined FCC after a 10-year stint with the Philadelphia Union where he ended his stay as the club’s Senior Vice President of Finance. Carroll began his professional career at PricewaterhouseCoopers (PwC) before he joined the Philadelphia Eagles’ finance staff as Financial Analyst, where he oversaw the financial planning for non-football events at Lincoln Financial Field, managed merchandising’s financial operations and was part of the team’s advance travel staff. Carroll is a Certified Public Accountant. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “Fans just want to come together once every other week with 26,000 of their friends for 90 minutes and cheer on their team regardless of race, regardless of politics.”

On this episode of Fired Up, Dennis Carroll, COO of FC Cincinnati talks about how the people of Cincinnati have embraced the team and the care being taken to welcome the fans especially as construction progresses on their new downtown stadium.

Carroll oversees all internal operations for the club, including finance, administration, IT, operations and construction. He joined FCC after a 10-year stint with the Philadelphia Union where he ended his stay as the club’s Senior Vice President of Finance. Carroll began his professional career at PricewaterhouseCoopers (PwC) before he joined the Philadelphia Eagles’ finance staff as Financial Analyst, where he oversaw the financial planning for non-football events at Lincoln Financial Field, managed merchandising’s financial operations and was part of the team’s advance travel staff. Carroll is a Certified Public Accountant.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> “Fans just want to come together once every other week with 26,000 of their friends for 90 minutes and cheer on their team regardless of race, regardless of politics.”

On this episode of Fired Up, Dennis Carroll, COO of FC Cincinnati talks about how the people of Cincinnati have embraced the team and the care being taken to welcome the fans especially as construction progresses on their new downtown stadium.

Carroll oversees all internal operations for the club, including finance, administration, IT, operations and construction. He joined FCC after a 10-year stint with the Philadelphia Union where he ended his stay as the club’s Senior Vice President of Finance. Carroll began his professional career at PricewaterhouseCoopers (PwC) before he joined the Philadelphia Eagles’ finance staff as Financial Analyst, where he oversaw the financial planning for non-football events at Lincoln Financial Field, managed merchandising’s financial operations and was part of the team’s advance travel staff. Carroll is a Certified Public Accountant.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 3: Lisa Woodward of Anheuser-Busch https://ignite.fireside.fm/3 2c407693-0125-4f4d-beb6-73d9ba377d33 Wed, 19 Feb 2020 11:00:00 -0500 Designsensory 3 Lisa Woodward of Anheuser-Busch full 1 Designsensory Lisa shares so much, especially how, even as a large company they are structured to pivot as the market shifts. Additionally, from a personal perspective, her commitment to nurture and develop new talent and the role the National Sports Forum has played. 23:48 no “…when a door is open for you it is your responsibility to bring two more with you.” On this episode of Fired Up, Lisa Woodward, Manager of Sports Sponsorship provides a view of the importance of sports sponsorship and the sports fan in the success of the broad portfolio of brands that are part of the Anheuser-Busch family. Additionally, she shares her commitment to helping young people of all backgrounds enter and grow in the sports industry. Woodward joined Anheuser-Busch in November 2015 as their manager of sports sponsorship. In this role she is responsible for negotiating team sponsorships for the company’s vast portfolio of beer brands. Prior to joining Anheuser-Busch, Lisa spent eight years with the St. Louis Rams, most recently as their director of marketing and advertising where she was responsible for managing and overseeing the execution of Rams advertising, including the development of creative and the placement of ads throughout the St. Louis region. Previously, she served as the senior manager of marketing and advertising from 2013-2014, after carrying the title of marketing manager for three years. Woodward was hired in 2008 as a sponsorship services coordinator and originally started her career with the Rams as a business development intern prior to the 2007 season. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “…when a door is open for you it is your responsibility to bring two more with you.”

On this episode of Fired Up, Lisa Woodward, Manager of Sports Sponsorship provides a view of the importance of sports sponsorship and the sports fan in the success of the broad portfolio of brands that are part of the Anheuser-Busch family. Additionally, she shares her commitment to helping young people of all backgrounds enter and grow in the sports industry.

Woodward joined Anheuser-Busch in November 2015 as their manager of sports sponsorship. In this role she is responsible for negotiating team sponsorships for the company’s vast portfolio of beer brands.

Prior to joining Anheuser-Busch, Lisa spent eight years with the St. Louis Rams, most recently as their director of marketing and advertising where she was responsible for managing and overseeing the execution of Rams advertising, including the development of creative and the placement of ads throughout the St. Louis region.

Previously, she served as the senior manager of marketing and advertising from 2013-2014, after carrying the title of marketing manager for three years. Woodward was hired in 2008 as a sponsorship services coordinator and originally started her career with the Rams as a business development intern prior to the 2007 season.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> “…when a door is open for you it is your responsibility to bring two more with you.”

On this episode of Fired Up, Lisa Woodward, Manager of Sports Sponsorship provides a view of the importance of sports sponsorship and the sports fan in the success of the broad portfolio of brands that are part of the Anheuser-Busch family. Additionally, she shares her commitment to helping young people of all backgrounds enter and grow in the sports industry.

Woodward joined Anheuser-Busch in November 2015 as their manager of sports sponsorship. In this role she is responsible for negotiating team sponsorships for the company’s vast portfolio of beer brands.

Prior to joining Anheuser-Busch, Lisa spent eight years with the St. Louis Rams, most recently as their director of marketing and advertising where she was responsible for managing and overseeing the execution of Rams advertising, including the development of creative and the placement of ads throughout the St. Louis region.

Previously, she served as the senior manager of marketing and advertising from 2013-2014, after carrying the title of marketing manager for three years. Woodward was hired in 2008 as a sponsorship services coordinator and originally started her career with the Rams as a business development intern prior to the 2007 season.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 2: Dave Muye of Feld Entertainment https://ignite.fireside.fm/2 141765ad-0430-451a-8313-4cbb36d4062b Wed, 19 Feb 2020 11:00:00 -0500 Designsensory 2 Dave Muye of Feld Entertainment full 1 Designsensory Dave unpacks how Feld Entertainment uses fan data to continually provide the show that the spectator really wants, and what keeps them coming back. 16:44 no “We create value by putting together deals that matter…quality at every level is of the utmost importance.” On this episode of Fired Up, Dave Muye, Vice President of Global Partnerships for Feld Entertainment, talks about the importance of their decentralized approach to local activation by understanding each market with boots on the ground in those markets. Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships. He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams. These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross. ***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com sports marketing, intelligence, business intelligence, designsensory, fan research, sports education, ignite fan insights “We create value by putting together deals that matter…quality at every level is of the utmost importance.”

On this episode of Fired Up, Dave Muye, Vice President of Global Partnerships for Feld Entertainment, talks about the importance of their decentralized approach to local activation by understanding each market with boots on the ground in those markets.

Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships. He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams. These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> “We create value by putting together deals that matter…quality at every level is of the utmost importance.”

On this episode of Fired Up, Dave Muye, Vice President of Global Partnerships for Feld Entertainment, talks about the importance of their decentralized approach to local activation by understanding each market with boots on the ground in those markets.

Muye has been with Feld Entertainment for ten years and currently serves as Vice President of Global Partnerships. He is responsible for leading the team that drives new business across Feld Entertainments global footprint through the creation of strategic partner programs focused on sponsorship, media, television advertising, licensing, activation and alternative revenue streams. These partnership programs are built around the most requested touring shows in family entertainment including: Disney On Ice, Marvel Universe Live, Trolls The Experience, Jurassic World Live, Sesame Street Live, and Feld Motor Sports℠ a division of Feld Entertainment, which include Monster Jam® and Monster Energy® Supercross.

***IGNITE FAN INSIGHTS*** www.ignitefaninsights.com

Ignite Fan Insights observes fans from key sports, their behavior, and their loyalty to the sports they follow. We encourage you to subscribe to Ignite Fan Insights. It's free and you'll receive a steady flow of information allowing you to better understand sports fans along with nuggets of wisdom from sports industry leaders. Your subscription includes: three e-publication reports per year based on surveys with over 3,000 U.S. sports fans; twelve to twenty-four podcasts, e-newsletter, blogs and industry-relevant webinars. Subscribe today at www.ignitefaninsights.com

]]> Episode 1: Ron Seaver, Founder of National Sports Forum https://ignite.fireside.fm/1 538b448e-dfc0-4f3b-b32f-9097aa0bd8d9 Tue, 04 Feb 2020 17:00:00 -0500 Designsensory 1 Ron Seaver, Founder of National Sports Forum full 1 Designsensory Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP! 45:50 no Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP! sports marketing, intelligence, business intelligence, designsensory, fan research Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!

]]> Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!

]]>